Category Archives: Social Media Strategy

These days, it’s not enough to have a Facebook page alone, you also need a Twitter account. What do you mean you’re not on LinkedIn? Well, at least you have a blog on WordPress or Tumblr, right? While each social media platform has different features, layouts, and functionality, one thing can always remain the same […]

More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared on Facebook each month. And if you are involved with or leading your brand or organization’s Facebook presence, you’ve undoubtedly faced questions such as: When should we post? And how often? When are people engaging with […]

Social Commerce is mentioned everywhere among online marketing platforms. But what is it, and how does it work? We are already familiar with shopping in stores and online – social commerce is just buying and selling those same items we already shop for, except it’s done through social media platforms like Facebook. Using Facebook the […]

While new social media bookmarking sites like Pinterest are popular nowadays, StumbleUpon continues to bring in a ton of web traffic. If you’ve never used StumbleUpon, it is a way to discover new content. Users can pick a topic (but don’t have to) and click “Stumble” to be served up an article or even just […]

You should have a strong sense of who your audience really is compile a valuable list of keywords that searchers use to tap into the content of your niche that’s the time when you are ready to collect information and media sources. There are several other RSS readers on the market, and the one you […]

Have you experience trawling YouTube and stumbled across an online video about your favourite sport, or maybe it’s your favourite sportsman or sportswoman or athlete? You were amazed by a video that’s interesting, entertaining, shot well and film techniques have been employed to a pretty high standard. Then you spot a shot of the athlete […]

Most books about influencers focuses on consumer markets. There is less insight into business-to-business influencers. A key distinction between consumer and business markets is that most of the focus in consumer markets is on consumer influencers themselves. Venturing into Influencer Marketing, your first step is to identify influencers. Influencers are specific to discrete market segments, […]

There is an on-going revolution among social networks on today’s highly competitive internet marketing and SEO. In addition to Facebook and Twitter, there are also hundreds of other options, most of which you’ve probably never even heard of although this two social networks we’re going to tackle is now rising through the edge of social […]

Think about the biggest social scene that you could ever put yourself smack in the middle of. It’s happening right now, it’s happening on the internet and it’s happening in social media. Everybody’s hanging out in Facebook. Everybody’s hanging out on Twitter. Everybody’s hanging out on Youtube. And you can get in front of all […]

    Lady Gaga social media tactics Lady Gaga has captured the attention of the music world and established a devoted fan base across the globe. She has been able to cleverly utilise social media to gain fan loyalty and sell products in a way that has been far more successful than anyone else. Lady […]