Category Archives: Marketing Trends

[av_textblock size=” font_color=” color=”]   For the first time ever, celebrated actor Sir Patrick Stewart sat down for a reddit Ask Me Anything (AMA). Good morning, @reddit_AMA. Ask me anything… Patrick Stewart (@SirPatStew) August 20, 2015 Needless to say, the Internet collectively lost its mind. The 75-year-old thespian Patrick Stewart… (think: “X-Men,” “Star Trek: The […]

Getting a good job is hard, even if you have strong social skills like being able to network and make small talk with potential employers during interviews. But for individuals with autism who often have trouble with basic interactions, getting a foot in the door professionally can be even more daunting. That was the case […]

With the digital advertising industry growing on a remarkable high, Samsung announced its own mobile advertising platform recently. It teams up with OpenX Technologies to create “the world’s first global mobile private exchange”. The upcoming service dubbed as the Samsung AdHub Market will allow advertisers to place targeted ads on Samsung’s phones and tablets starting […]

Dubbed as Project Glass, Google revealed recently the coolest hardware device they are working on. Google co-founder Sergey Brin was spotted in a charity event wearing something that apparently intrigued tech and industry people alike. Promising an artificial-intelligence software, this laboratory-phased product is aiming to create an ‘augmented reality’ platform. It would eventually bring the […]

Behavioural retargeting, or ad retargeting, is the process of showing advertising (particularly display or text link advertising) to visitors based on their previous browsing behavior. It refers to the move away from simply using Google display ads and implementing advertising campaigns based upon website visitor behaviour. You may have noticed this in the form of […]

If you’ve managed to get your site into the top of the search engine results for the key phrases you’ve targeted and you’re wondering what’s next then consider microsite marketing. Microsites can be a great way to expand your marketing presence on the web. A microsite is any sort of stand-alone website that may be […]

Integrated marketing is the holistic approach to communication in marketing. It is about making sure that you are being consistent in your marketing plan both online and offline. This will help you by optimizing your marketing and investing your money towards the most effective approach. We should look at marketing in two segments – online […]