Monthly Archives: March 2012

In a given scenario, visitors to your website makes a critical decision upon knowing what you really have to offer. Do they go away or you lead them effectively to your landing page? There are a number of factors that go into this decision, and the design of your landing page has a lot to […]

The most powerful and influential people in any industry have always been the content creators – the thought leaders. Whether a beginner or experienced writer, coming up with a great content can help you achieve your goal in the process of delivering effective message through your blog posts. How do you create the perfect blog […]

Guest blogging is about taking what you already do well and spreading your knowledge into other areas of your target market to increase your reach and build a reputation for subject matter expertise. It can grow your online efforts into something sought-after, authoritative, and even profitable. But what is it? And where do you begin? […]

More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared on Facebook each month. And if you are involved with or leading your brand or organization’s Facebook presence, you’ve undoubtedly faced questions such as: When should we post? And how often? When are people engaging with […]

Social Commerce is mentioned everywhere among online marketing platforms. But what is it, and how does it work? We are already familiar with shopping in stores and online – social commerce is just buying and selling those same items we already shop for, except it’s done through social media platforms like Facebook. Using Facebook the […]

Videos appear in the search engine results pages of the likes of Google and Yahoo via things called Video Sitemaps. Search engines aren’t smart enough to be able to see what’s in online videos in the way they can read text on web pages, so to add your videos to their video indexes you need […]

What is A/B split testing A/B split testing is a variety of marketing testing where customers randomly receive almost identical, yet slightly different, test samples. This method can efficiently be used in various niches such as brochures, email campaigns and landing pages. Its exactly what it sounds like: you have two versions of an element […]

Mobile is the growing trend predicted to take over the online marketing arena in the coming years as more and more people are using mobile devices to get online every day. Industry giant, Google, has created a tool, Go Mo, to help you mobilize your site now and prepare for this big shift. Being “mobile-friendly” […]

High rankings in the Search Engine Results Pages (SERP) are no longer enough. These days rich snippets are part of increasingly enhanced SERPs designed to help people make decisions before they click. Snippets are the lines of additional information that appear in a search result in Google. They are designed to give user a sense […]

No one can deny that mobile phones are the thing nowadays. Its technologies go along with the proliferation of the Internet in the recent years. In fact, half of the connections to the internet are from phones. This new mobile marketing world consists of terms like smartphones, SEO, mobile sites, geolocation, and social marketing. Local Mobile […]