Monthly Archives: January 2012

Think about the biggest social scene that you could ever put yourself smack in the middle of. It’s happening right now, it’s happening on the internet and it’s happening in social media. Everybody’s hanging out in Facebook. Everybody’s hanging out on Twitter. Everybody’s hanging out on Youtube. And you can get in front of all […]

Mobile search engines have different bots and algorithms than those used for traditional web search engines. By evaluating your website as if it was being rendered on a mobile phone, they then rank results partially based on how well the page will render on the type of phone that submitted the query. The best thing […]

    Lady Gaga social media tactics Lady Gaga has captured the attention of the music world and established a devoted fan base across the globe. She has been able to cleverly utilise social media to gain fan loyalty and sell products in a way that has been far more successful than anyone else. Lady […]

Integrated marketing is the holistic approach to communication in marketing. It is about making sure that you are being consistent in your marketing plan both online and offline. This will help you by optimizing your marketing and investing your money towards the most effective approach. We should look at marketing in two segments – online […]

As we put many techniques into practice we’re seeing that the best way to market on Facebook boils down to a cycle of events- Content, Traffic, Influence, and Offer. Remember that Facebook is not about intrusive marketing where you try to just get in front of as many eyeballs as possible and push something down […]

[pk_two_third] What is Facebook SEO? Most people who use Facebook don’t use much of its expansive functionality at all. Most people use it as a social network; simply view and update their wall, upload videos and photos to their profile and visit the wall of each friend and family members. The Wall is how most […]

Social Media Monitoring is used to monitor your brand’s reputation, your competitors movements, and as an effective tool for market research. It can help solve customer complaints or questions, collate suggestions and help your product development and to prevent and mitigate negative coverage. There are plenty of tools at your disposal – both free and […]

Content silos are used by big websites to get ranking on keywords. The strategy was pioneered by Bruce Clay of Australia. Siloing of a website requires a multi-step process of planning and implementation. Step 1: Begin the process of siloing by determining your website theme. Answer these questions: What subject themes are currently ranking for […]

SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities. But search engine research shows that almost 85% of the factors that determine how a web page is ranked in a search engine is based on things that happen outside of your website. Therefore, rather than […]

Let face it, when it comes to marketing and advertising small details can have a huge impact in your business. But there are also big details that create even bigger impacts, like Google’s Zero Moment of Truth (ZMOT). ZMOT – The evolution of the idea Basically, what happens when consumers hear offline marketing, they think…should […]